Performance

Society

Social Contribution3.3.5

Amidst the growing importance of corporate social responsibility around the world, Hyundai Steel has strived to fulfill its social responsibility by implementing CSR activities. This is having positive effects in terms of management, with improvements to our corporate image and boosts to employee satisfaction – thereby enhancing our sustainable growth. Under our vision for CSR, "Hyundai Steel always with you", we have established mid- to long-term strategies centered on three core values of CSR – circulation, communication and change – and have conducted continuous and sincere CSR activities in accordance with these values.
Social Contribution Vision
Hyundai Steel always with you
Core Values
  • Value Circulation
    Contributing to business and social value creation by leveraging resources and capabilities across the entire value chain
    • Contributing to resource circulation and the reduction of environmental impact
    • Contributing to society through our business
    Key Projects
    • Home Repairs of Hope
    • Han River Forest Planting
    • Coffee Grounds Recycling Project
    SDGs
  • Stakeholder Engagement
    Being at the forefront of diverse subjects and increasing impact through communication with internal and external stakeholders
    • Expand stakeholder participation
    • Raise awareness internally and externally
    Key Projects
    • Employee volunteer activities
    • Pul-ppuri(Grassroots) 1.0
    • H-USR
    • H-Together
    • Employee Participation Fund
    • Social contribution activities to overcome COVID-19
    SDGs
  • Social Innovation
    Going beyond mitigation and pursuing change to realize fundamental solutions to social issues
    • Contributing to solving social issues
    • Building a foundation for self-reliance
    Key Projects
    • 'Happy Safe Village' Project in India
    • Self-reliance Support Model in the Philippines
    • SDG Partnership Fund with the World Bank Group
    SDGs

CSR Activities in Korea

Home Repairs of Hope

As a project we have run since 2011, 'Home Repairs of Hope' aims to improve the energy efficiency of low-income homes and public welfare facilities. The social benefits of this include reducing energy costs and CO2 emissions, while at the same time creating self-sufficiency and jobs for social enterprises. All the expenses of this project are funded through voluntary donations from Hyundai Steel employees. By 2020, we aimed to carry out relevant improvements at 1,000 sites, but the project was paused due to COVID-19. As of 2019, we had completed energy efficiency improvements across 917 low-income homes, as well as ten public welfare facilities, for a total of 927 sites. We plan to continue these efforts in 2021.
'Home Repairs of Hope' – Energy Efficiency Project
Corporate value
Enhanced the positive image of Hyundai Steel to internal/external stakeholders
  • Positive response rate from recipients: 100%
  • Enhanced employees' loyalty to Hyundai Steel by engaging them in CSR fundraising
Social value
Created positive impacts on the environment, welfare, and job creation
  • Reduced CO2 emissions from old houses: approximately 1.3 tons per household, and 5.6 tons per public welfare facility
  • Reduced energy costs for heating: approximately KRW 190,000 per household, and KRW 1.3 million per public welfare facility
  • Created jobs through social enterprises and self-support businesses: 339 people

H-USR

The H-USR Project at Hyundai Steel aims to promote joint volunteering between labor and management, and to strengthen communication with local residents. On 'H-USR Day', designated for volunteer activities by the Hyundai Steel labor union, our union members carry out a wide range of tailored programs to promote the development of these communities, such as building a safe living environment for low-income households in our local communities, In 2020, these programs were unfortunately limited in scale. Nevertheless, with the participation of three branches of our labor union, we carried out six meaningful projects for our communities – providing 10,000 charcoal briquettes for heating, sending out 200 COVID-19 care packages, and carrying out volunteer quarantine work at 15 locations.
Corporate value
Enhanced the image of the labor union as a contributor to local communities Fostered a culture of communication and cooperation among employees
  • H-USR activities in 2020: 6 times(participation by three branches)
Social value
Supported people who are vulnerable to COVID-19
  • COVID-19 care packages to 200 households, 10,000 charcoal briquettes for heating, and quarantine work for 15 households

Pul-ppuri(Grassroots) 1.0

Since 2018, to reflect the needs of our local communities and provide practical assistance where needed, Hyundai Steel has organized a program called 'Pul-ppuri(Grassroots) 1.0'. This program provides humanities-related lectures and cultural performances for the residents of Dangjin, Pohang and Suncheon, as well as organizing forest-planning efforts to conserve the local environment of Incheon. In 2020, because of the pandemic, this program was held in a non-contact manner. At our worksites in Dangjin, Pohang and Suncheon, we also held online talk concerts for local middle and high school students, which were broadcast live nationwide via social media. Furthermore, in Incheon, we planted cherry blossom trees while adhering to social distancing guidelines. Looking ahead, we will strive to improve living environments in our communities by continuing to pursue cooperative governance with local public institutions.
'2020 Hyundai Steel Dream Talk Concert'
Corporate value
Strengthened cooperation with stakeholders by supporting local communities and the supply chain
  • Provided quarantine supplies, daily essentials, blood donation campaign, etc.
Social value
Strengthened cooperation with the supply chain
  • Provided 47 small and medium-sized suppliers with 4,700 face masks and 1,000 hand sanitizers

Recognition for Contributions to Local Communities

Based on our social contribution activities in the communities of our business sites in Incheon, Pohang, Dangjin, Suncheon and Ulsan, Hyundai Steel was selected for recognition in 2020 with a plaque for 'CSR in the Community'. This honor is given to companies in recognition of their social contributions and community revitalization efforts. Selected companies are provided with a range of incentives, including a plaque of recognition, the right to use the 'CSR in the Community' emblem, coverage in the media, and a citation from the Minister of Health and Welfare.
'CSR in the Community' Plaque

H-Together

Since 2014, Hyundai Steel has held an annual camp called 'H-Together' as an opportunity to raise disability awareness among adolescents and to help disabled people develop interpersonal relationships. In 2019, the camp was held on Jeju Island for 60 disabled and non-disabled young people, paired one-to-one, who were able to enjoy a variety of cultural experiences – such as picking mandarin oranges and a photography contest. This was an experience that promoted mutual understanding through the sharing of a group mission, and fostered a sense of community spirit. In 2020, the project was canceled due to COVID-19.

Employee Volunteer Activities

Hyundai Steel has engaged in continuous and systematic volunteer activities, centered on volunteer groups, as a means of encouraging employee participation. Despite the limitations imposed on our volunteer activities in 2020 due to COVID-19, many employees actively participated. Through an inaugural volunteering contest on the theme of 'non-contact volunteering', we engaged in a wide range of activities dedicated to local communities, such as improving deteriorated living environments and marine environment clean-up projects. Going forward, we plan to actively support sharing activities by our employees to achieve mutual prosperity with our local communities.
Employees engaged in volunteering activities

Social Contributions for Overcoming COVID-19

In 2020, as part of our efforts to help local communities experiencing difficulties in the pandemic, we provided quarantine supplies and daily essentials, such as masks and hand sanitizer, to communities near our business sites in Seoul, Dangjin, Incheon, Pohang, Suncheon and Ulsan. Moreover, our employees took active part in non-contact efforts, such as a blood donation drive and quarantine work, and reinforced our determination to overcome the pandemic.
Employees’ CSR Activities to Cope with the COVID-19 Pandemic
Corporate value
Strengthened communication with local communities and enhance our positive image
  • Live broadcast via our YouTube channel(over 1,000 views)
  • Media coverage exceeding 60 cases
Social value
Satisfied the needs of local communities
  • Talk concert for local middle and high school students(60 students on-site and over 1,000 people watching online)
  • Planted cherry blossom trees in Songhyun Park and supporting gardening at public welfare facilities

Employee-funded Community Social Contributions

Employee-funded Community Social Contributions Using funds gathered from our employees across our business sites, Hyundai Steel is engaging in social contribution activities for the benefit of local communities. Through these efforts, we are contributing to the development of these communities by carrying out social contribution activities that reflect the unique characteristics of each region. In 2020, 42% of all employees took part in fund-raising, contributing a total of KRW 361.34 million. Further, we selected the social contribution activities we would pursue through an employee vote, and used the our funds for these purposes within the local community of each business site.

Han River Forest Planting

In 2020, together with the Hangang Project Headquarters and the Korean Federation for Environmental Movements, Hyundai Steel launched the 'Han River Forest Planting Project', a social contribution program on the themes of environment and art. For this purpose, Hyundai Steel was allotted a space of approximately 330 m2 inside Jamsil Hangang Park, on the south end of the Jamsil Bridge, in which to plant a variety of trees. The resources used in the 'Han River Forest Planting' project, which aims to provide a comfortable place for citizens to relax, were funded by voluntary donations from Hyundai Steel employees, and for which the company has contributed an equal amount since 2005 in the form of matching grants. These funds will continue to be used for a variety of social contribution activities, thus conveying the sincere care of our employees across society.
Corporate value
Enhanced Hyundai Steel’s positive image to internal/external stakeholders
  • Enhanced our image as an eco-friendly business(media coverage of over 70 cases)
  • Enhanced employees' loyalty to Hyundai Steel by carrying out employee-funded CSR activities
Social value
Created spaces where local residents can relax, and reduce fine dust
  • Planted trees(covering approximately 330 m2) in Jamsil Hangang Park

Overseas CSR Activities

Self-reliance Support Model in the Philippines

As part of efforts to establish a global self-reliance support model, we have built a job training center for women and young people in Northern Samar, a province in the Philippines with a high rate of poverty, and have been providing job training there since 2017. This project has drawn the participation of 550 women and young adults aged 21 to 30, and helped 37 of them successfully find jobs. In 2020, to help respond to the impact of COVID-19, we planned additional efforts such as providing masks and personal protection equipment, as well as offering disease protection classes to students at the center.
Overseas CSR Activities in the Philippines

SDG Partnership Fund with the World Bank Group

In 2019, Hyundai Steel became the first private sector company to partner with the World Bank SDG Fund, and has since joined efforts to achieve the Sustainable Development Goals and fulfill our social responsibility as a global company. The SDG Fund was launched with the aim of achieving the UN's Sustainable Development Goals by 2030. Raised through joint contributions from the World Bank and the private sector, the Fund is used to support sustainable development in 35 countries, including Brazil, Mexico, and Vietnam. By participating in the partnership, Hyundai Steel will spearhead efforts to address the universal, social issues facing mankind.
Corporate value
Enhanced our image as a socially responsible business, as the first private sector company to partner with the SDG fund
Social value
Addressed social issues by participating in the implementation of the UN SDGs
  • Recipients: 30 countries including Bangladesh, Philippines, Vietnam and Mexico

Happy & Safe Village Project in Chennai, India

To make local villages and schools safer and more pleasant, Hyundai Steel carried out the 'Happy Safe Village' Project in Chennai, India, over a period of three years. In 2020, as the final stage of the project to create a 'sustainable operating system', we not only built sanitation facilities and school infrastructure, but also established autonomous village councils and provided facility management training. Furthermore, to address a lack of hygiene supplies and the loss of jobs due to COVID-19, we provided quarantine supplies to local public institutions and basic living expenses to poor families. Moreover, communities have benefited from waste removal trolleys that were developed by the university student volunteer group, 'Happy Move', over the past two years. In 2021, we plan to continue our support for sustainable growth in Chennai, India with new and different projects.
Creating a digital media environment at a local school in Chennai, India
Installing roadside drainage in Aya Kolathur village in Chennai, India
Corporate value
Strengthened cooperation with stakeholders in the local community near our subsidiary in India
  • Received a plaque of appreciation from the Minister of Education of Tamil Nadu, India
  • Supported Kanchipuram in Tamil Nadu, India to overcome COVID-19 by actively responding to its requests
  • Enhanced our corporate image by improving the satisfaction of the local community
Social value
Improved village sanitation
  • Repaired three drainage systems and improved the environment within three schools
  • Provided support to overcome COVID-19: sanitation suppliers to public institutions, basic living expenses to families with children
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